‘The Devil Wears Prada 2’ Hits 15.2 Million Views in Five Days on Streaming, Disney’s Biggest Live-Action Movie Premiere Since ‘Deadpool & Wolverine’
Get the Culture newsletter
Daily culture — film, music, books, the trends and ideas worth your attention. Free.
- "The Devil Wears Prada 2" reached 15.2 million global views in its first five days on Disney+ and Hulu, a figure calculated by dividing total streaming time by the film's 119-minute runtime.
- The sequel is the Disney streamers' biggest live-action movie premiere since Marvel's "Deadpool & Wolverine" in 2024, though Disney reported that film hit 19.4 million views in six days — meaning the five-day gap between the two films is likely considerably less than 4.2 million.
- Before streaming, the film was a major box office success, earning $220.6 million domestically and $691.4 million globally on a $100 million budget, with its streaming debut suggesting continued audience expansion more than two months after theatrical release or strong rewatch appeal.
- The film reunites Meryl Streep, Anne Hathaway, Stanley Tucci, and Emily Blunt, joined by new cast members Justin Theroux, Lucy Liu, Kenneth Branagh, Simone Ashley, and B.J. Novak.
- David Frankel directs the sequel with Aline Brosh McKenna writing, based on characters from Lauren Weisberger's 2003 novel inspired by her time as Anna Wintour's assistant at Vogue.
Why it matters: The film earned $691.4 million theatrically on a $100 million budget and then drew 15.2 million streaming views in five days — an unusually durable combined theatrical-and-streaming performance for a legacy IP sequel that signals Disney's adult-skewing franchises can sustain audience appetite well past theatrical release.
