Shari Rosenblum Leaving As Head Of PR For 20th Television After 25 Years Across Disney & Fox — SkimNews

Get the Culture newsletter
Daily culture — film, music, books, the trends and ideas worth your attention. Free.
- Shari Rosenblum is departing as SVP and head of publicity for Disney Television Studios’ 20th Television and 20th TV Animation after opting for Disney’s voluntary early-retirement offer, extended to qualifying longtime employees two months ago; she is expected to take a little time off before deciding her next step.
- Variety frames the departure as an exit after 26 years, consistent with Rosenblum starting at 20th Century Fox 26 years ago in consumer products and home entertainment before moving into television publicity.
- Rosenblum rose to SVP at 20th Television in 2017 and took over its publicity team in 2022, after earlier work in talent relations, events and awards strategy.
- Rosenblum led hundreds of studio-side publicity campaigns for programming on Disney+, Hulu, ABC, FX and Nat Geo as well as third-party platforms, including work on Modern Family, The Simpsons, Percy Jackson and The Olympians and both iterations of Arrested Development.
- Candice Ashton credited Rosenblum with leading 20th Television and 20th TV Animation PR “with equal parts brilliance and grace,” adding that few people had shaped the studio’s voice and reputation.
- Rosenblum was known for strong relationships with talent and press, always being available and willing to handle sensitive stories that not all PR executives would take on.
- Rosenblum belonged to Local 600 International Cinematographers & Publicists Guild from 2005 to 2022, mentored publicists who began as assistants, and received the Maxwell Weinberg Showmanship Award for Television for her work on Homeland.
Why it matters: For Disney Television Studios, the material change is the loss of the executive who has led 20th Television and 20th TV Animation publicity since 2022, following more than 25 years across Fox and Disney. She also leaves behind hundreds of campaigns spanning five named outlets and third parties, plus publicists she mentored from assistant roles.
Ask SkimNews




