Chipotle fans are clamoring for an instant-favorite new protein option — but it’s currently only available in some stores - New York Post
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- Chipotle is testing a new crispy chicken protein in select California locations.
- Chipotle has limited the crispy chicken to a handful of stores while it completes testing.
- Chipotle may add the crispy chicken to its regular menu nationwide after testing concludes.
Why it matters: Chipotle stands to boost sales and attract new customers if the crispy chicken succeeds, while competitors risk losing market share as diners flock to the novel protein; the rollout timing will affect quarterly revenue.
