AMC Books Beacon for Vampire Lestat Concert, Sphere
Get the Culture newsletter
Daily culture — film, music, books, the trends and ideas worth your attention. Free.
- AMC Global Media announced a June 2 live event at New York’s Beacon Theatre titled “The Vampire Lestat: One Night Only,” featuring Sam Reid in character and original music by Daniel Hart.
- Beacon Theatre will host the event and free tickets will be released to fans on May 6, providing a direct fan‑engagement touchpoint ahead of the series’ June 7 season‑3 premiere.
- Sphere will display holiday‑season promos on its exterior “exosphere” for AMC’s “Best Christmas Ever” lineup, repeating the “Sphere of Fear” and “FearFest” campaigns that sold out last year.
- POM Wonderful will integrate its ruby‑red pomegranate juice into short pieces produced by AMC’s Content Room for the new Lestat season, aligning its brand with the vampire theme.
- Kim Kelleher, AMC’s chief commercial officer, said the previous year’s Sphere activations sold out and that partners requested a “more us” approach, prompting the new holiday‑season campaign.
- Mike DiGiacomo, head of integrated marketing and Content Room, said the company is going “even bigger” after the successful Halloween collaboration, indicating expanded promotional scope.
Why it matters: AMC Global Media gains direct fan engagement and ad revenue by offering free Beacon Theatre tickets on May 6 for a June 2 Vampire Lestat event, a move that should deepen loyalty and lift season‑3 viewership.
