Viva Pictures Unveils Theatrical Release Plan for 26 Animated Family Films in Advance of AFM — SkimNews
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- Viva Pictures plans a theatrical slate of 26 animated family films for next year, explicitly aiming to fill gaps between studio releases.
- Viva Pictures is courting exhibitors with flexible booking terms for weekday morning and afternoon screenings.
Why it matters: Exhibitors are being offered 26 animated family films for weekday mornings and afternoons under flexible booking terms, adding programming where studio releases leave gaps. Viva Pictures is using that slate to court theaters for next year's theatrical release schedule.
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