FLO Announces Europe‑North America Tour and New Album
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- FLO kicked off a Europe‑North America tour, their first major live circuit since their Coachella debut earlier this year.
- FLO is set to release its sophomore album “Therapy in the Club,” featuring the unreleased track “Remedied.”
- FLO partnered with Liquid I.V. to launch a new Hydration Multiplier Sugar‑Free Ring Pop Cherry flavor, featured in a commercial with the song “Remedied.”
- FLO cited Christina Aguilera, Rihanna, Beyoncé, Destiny’s Child, Mariah Carey, Brandy and Whitney Houston as musical inspirations for their new up‑tempo dance direction.
- FLO will perform an acoustic UK tour this summer, emphasizing intimate vocals and fan connection.
- FLO emphasized health routines, using Liquid I.V., vocal warm‑up tubes, and pre‑show breathing exercises to stay hydrated and maintain vocal health.
Why it matters: FLO’s tour and album rollout expand their live‑performance footprint and deepen fan engagement, while the Liquid I.V. tie‑in offers the brand authentic exposure to a youthful, music‑savvy audience; the move signals the group’s strategic pivot to higher‑energy pop and commercial partnerships.
