JB Smoove Inked Multi‑Year Unscripted Deal with Fox
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- JB Smoove signed a multi‑year first‑look deal with Fox Entertainment Studios to develop and produce an unscripted slate through his company Alternate Side Productions.
- JB Smoove will executive‑produce the series alongside production partners Rick Dorfman and Miles Grose.
- JB Smoove previously hosted the Amazon game show Buy It Now, which aired for one season in 2024.
- Allison Wallach, Head of Unscripted Programming at Fox Entertainment Studios, praised Smoove’s comedic voice and said the partnership will create a fresh, energizing unscripted lineup.
- JB Smoove is represented by Authentic Talent and Literary Management, UTA, and attorney Roger Pliakas.
- Fox Entertainment Studios has recently partnered with other talent such as Tracee Ellis Ross, River Gallo, and Taraji P. Henson for unscripted projects.
Why it matters: The partnership gives Fox a fresh comedic voice for its unscripted lineup while giving Smoove a platform to extend his improv brand beyond the short‑lived Amazon game show, potentially boosting his production footprint and diversifying Fox’s reality‑TV slate and could attract new advertisers seeking authentic, spontaneous content.
