Ritual Film Zine Launches in LA with Wright, Oswalt
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- Ritual is a new independent film zine founded by LA publicist Greg Longstreet, designed with a DIY aesthetic and QR codes throughout its pages that link to curated playlists and exclusive multimedia content.
- Patton Oswalt, Edgar Wright, Danielle Freiberg (IFC executive), Mike Ryan, and Casey Storm are listed as contributors to the premiere issue alongside writing from Longstreet himself.
- Greg Longstreet, founder of LA-based PR firm Empirical and a third-generation entertainment professional, described the zine as a "tactile, communal, and personal" "analog escape from our screens."
- The premiere issue is available at select Los Angeles locations including New Beverly Cinema, Vista Theater, and Vidiots, plus other retail spaces.
- Longstreet brings over two decades of PR experience to the project, along with earlier work as a teenage actor, producer, and screenwriter who sold pitches and spec scripts to Joel Silver and Ben Stiller and had a two-week stint writing on South Park.
Why it matters: Ritual positions a small DIY film zine inside a counter-trend to digital saturation, distributing through cult LA repertory cinemas like the New Beverly and Vidiots that already serve the cinephile audience it targets. The QR-code hybrid format and high-profile contributors like Edgar Wright and Patton Oswalt give a physical publication a bridge to multimedia reach that pure print cannot match.
