Ikea kept promoting Soly after collapse
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- Soly ceased operations in Europe in early 2026, causing installation delays and communication breakdowns for customers who had paid for solar panel systems.
- Ikea continued advertising its partnership with Soly on its website into April 2026, even after customers could no longer reach Soly via email or phone.
- Soly’s UK division was claimed by Ikea representatives to remain operational, though customers report complete service failure and lack of updates.
- Customers lost thousands of pounds after purchasing solar panel installations through Ikea’s website, relying on the retailer’s brand reputation for trust.
Why it matters: Consumers lose significant money with no recourse after trusting a major retailer’s endorsement, while Ikea faces reputational risk for maintaining a defunct partnership on its site without warnings or support—exposing gaps in accountability for third-party vendor arrangements.
