Tom Holland on Promoting Movies He Knew Were 'Shit'
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- Tom Holland told the July 22 episode of Dish Podcast that his dual press tour for 'The Odyssey' and 'Spider-Man: Brand New Day' feels like a 'victory lap' because he's 'super proud of both of the films.'
- Holland admitted that in past press cycles he's been asked why people should see a film while privately thinking, 'You shouldn't, because it's shit,' and had to promote it anyway.
- Holland said the quality of his current projects has turned the press process around, noting that promoting films you're proud of means 'you're not lying to anyone.'
- Holland revealed that 'Odyssey' co-star Anne Hathaway has taught him about the craft of doing press, calling her 'such a pro' after three days of joint interviews.
- Holland framed the summer as a reset, telling hosts Nick Grimshaw and Angela Hartnett that the difference between this press run and earlier ones is that he no longer feels he's selling audiences something undeserving of their money.
Why it matters: For an A-list star attached to two of the summer's biggest releases, an on-record admission that he's previously promoted films he considered bad is a rare window into the gap between actor enthusiasm and the marketing machinery around franchise product — and it reframes his current 'victory lap' as a deliberate break from that pattern.
