Microsoft 365 Copilot Adoption Stays Under 4.5% After 3 Years
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- Microsoft 365 Copilot has been on the market for three years but adoption remains below 4.5%, with just 1% of users engaging with it on a weekly basis
- Microsoft raised prices on Copilot despite the persistently low adoption and weekly-usage rates reported over the product's three-year lifespan
Why it matters: Microsoft is charging more for a product that fewer than 1 in 20 eligible users have adopted and that only 1% touch weekly — a pricing-versus-adoption disconnect that directly affects the tens of millions of Microsoft 365 customers now paying elevated rates for an AI add-on they aren't using.
