Daylight Adds Deuxmoi's Deux U to Podcast Network — SkimNews
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- Daylight struck a partnership with celebrity news outlet Deuxmoi to bring its weekly podcast "Deux U" into the network's advertising sales portfolio.
- Deux U, hosted by the anonymous creator behind the @deuxmoi account, delivers entertainment scoops and celebrity photos largely through social channels.
- The deal places Deux U alongside existing Daylight shows including The Shawn Ryan Show, The Weekly Show with Jon Stewart, Club Random with Bill Maher, Jillian Turecki's "Jillian on Love" and Kerry Washington's "Street You Grew Up On."
- Daylight President Ben Curtis said Deuxmoi "changed the way people consume celebrity news" and created "a direct line into the conversation, like nothing we've seen before."
- Daylight also operates scripted podcast division QCODE.
Why it matters: Daylight is folding a social-first gossip brand with massive organic reach into a sales portfolio anchored by legacy names like Stewart and Maher, giving brand advertisers a new celebrity-news entry point and giving Deuxmoi the ad-sales infrastructure it previously lacked.
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