Variety, NBCU Launch NBC100 Cross-Platform Series
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- Variety and NBCUniversal have partnered on a cross-platform content initiative tied to NBC's yearlong 100th anniversary celebration, set to begin publishing next month
- Variety's NBC100 series will examine NBC's past, present, and future with an emphasis on the network's legacy of innovation, drawing on Variety's archive in collaboration with NBCUniversal archivists
- The editorial series runs through December, culminating in a live three-hour primetime special on Dec. 10 marking the end of NBCUniversal's anniversary campaign
- All NBC100 coverage will be consolidated on a dedicated hub at Variety.com, spanning digital, print, social, video, and podcast platforms with live media extensions
- The initiative is led by Cynthia Littleton (co-Editor in Chief), Emily Longeretta (director of features), and Michael Schneider (executive editor of television), with Donna Pennestri and Alex Hughes closely involved
- Littleton framed the project as a chance to spotlight 'unsung heroes and uncover untold moments that influenced the course of history' at a company she said helped 'create the mass media sector as we know it today'
Why it matters: For NBCUniversal, the Variety tie-up buys yearlong, high-profile editorial real estate from one of the entertainment industry's most-read trade outlets as it positions its centennial against an industry-wide disruption narrative. For Variety, the deal deepens its branded-content and archive-driven storytelling pipeline ahead of the Dec. 10 primetime capstone.
