KC Green Settles with Artisan Over 'This is Fine' Ad
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- KC Green criticized Artisan for using his “This is fine” meme dog in ads promoting its AI assistant Ava.
- Artisan ran bus and subway ads in New York and San Francisco showing the dog with the caption “My pipeline is on fire” and a call to “Hire Ava the AI BDR.”
- Green posted on social media urging followers to vandalize the ads and lamented having to pursue legal action instead of creating comics.
- Jaspar Carmichael‑Jack announced that Artisan and Green had reached a settlement.
- The settlement led Artisan to take down the ads in New York and San Francisco, and Green to delete his earlier post.
Why it matters: Green regains control over his copyrighted image, while Artisan avoids further legal exposure and negative publicity; the quick settlement also signals to other AI firms that unauthorized meme use can spark backlash, prompting stricter compliance.
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