Samsung Galaxy Phones Star in 'Spider-Man: Brand New
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- Samsung Galaxy devices take a prominent on-screen role in Sony's 'Spider-Man: Brand New Day,' with Spider-Man himself using a Galaxy Z Flip and Ned Leeds (played by Jacob Batalon) using a Galaxy Z Fold and Galaxy Watch to track the hero's whereabouts.
- Keena Grigsby, Samsung Electronics America's CMO and VP of mobile experience, said incorporating Galaxy into the film demonstrates that 'even your friendly neighborhood hero relies only on Samsung Galaxy,' positioning the devices as everyday connectivity tools.
- 'Spider-Man: Brand New Day' is set to hit theaters July 31, with Hollywood watching to see whether it can match the box-office power of 2021's 'Spider-Man: No Way Home,' which made Sony's Spider-Man films more integrated with Disney's Marvel universe.
- Samsung will launch a real-time interactive 'Spidey Tracker' experience on Wednesday at SpideyTracker.com and on X @SpideyTracker, letting fans monitor Spider-Man sightings tied to the film's release.
- The Spidey Tracker includes cast appearances, interviews, Easter eggs, and content drops, with potential Spider-Man appearances at live events, in creator videos, and at Samsung Experience Stores.
- Jeffrey Godsick, Sony Pictures Entertainment's EVP of global partnerships, framed the tie-up as extending Spider-Man's community-focused spirit 'both on screen and beyond' through the technology partnership.
Why it matters: Samsung secures a high-visibility marketing platform through a tentpole superhero film, embedding Galaxy devices into scenes a global box-office audience will see. The integrated 'Spidey Tracker' experience extends that exposure past theaters, turning a standard product placement into a multi-channel fan engagement campaign tied directly to the July 31 release.
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