Diageo Looks to Revive Three Lagging Liquor Icons From the Shelf Up - WSJ
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- Diageo is targeting $1 billion in cost savings to confront weak growth, with the plan earning the "Drastic Dave" nickname per Reuters
- Diageo's shares popped 4% on the cost-cutting plan announcement, making it the world's biggest spirits maker by CNBC's count
Why it matters: Diageo's $1 billion savings target — the cost-cut headline earned Reuters' "Drastic Dave" label — produced a quick 4% stock pop, but the WSJ angle on reviving three underperforming liquor brands shows the harder, longer-term fix the market hasn't yet priced in.
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