Toby Emmerich Joins Infrared as Consultant — SkimNews
Get the Culture newsletter
Daily culture — film, music, books, the trends and ideas worth your attention. Free.
- Toby Emmerich will consult on development and production for FilmNation’s Infrared label, focusing on genre films with franchise potential
- FilmNation Entertainment launched Infrared to develop genre projects, including upcoming films 'Painter' starring Amber Midthunder and 'Skeletons' starring Brie Larson
- Glen Basner, CEO of FilmNation, praised Emmerich’s creative instincts and entrepreneurial energy, citing their recent collaboration on 'I Play Rocky'
- Emmerich’s Fireside Films co-produced 'I Play Rocky' with Peter Farrelly and Christian Baha, a film that premiered at the 2026 Toronto International Film Festival
- FilmNation handled production services and international sales for 'I Play Rocky', strengthening its role as a full-service independent studio partner
- Toby Emmerich will continue to lead Fireside Films and Fireside Television alongside Michele Weiss and Amanda Krentzman while taking on the new consulting role
Why it matters: FilmNation gains high-level creative guidance from a former Warner Bros. studio head at a critical growth phase for its genre label, while Emmerich expands his influence in independent film without stepping back from his own production companies—demonstrating a new hybrid model for studio leadership in the evolving indie landscape.
Ask SkimNews
