McDonald’s U.S. Sales Recover as Foot Traffic Falls — SkimNews
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- McDonald’s said U.S. sales were “on the mend” as promotions drew diners back; its stock rose after an earnings beat, and larger order sizes cushioned the U.S. restaurant slump.
- McDonald’s U.S. foot traffic fell as more customers struggled, revealing weaker customer volume alongside the broader improvement in sales and restaurant performance.
Why it matters: For McDonald’s shareholders, the earnings beat and stock rise provide the clearest immediate gain. Operationally, however, U.S. sales are being supported by promotions and larger order sizes while foot traffic falls, leaving the recovery more reliant on spending per visit than visitor volume.
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