Google flags AI-made ads in My Ad Center
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- Google is adding a "how this ad was made" disclosure to its My Ad Center panel, accessible globally via the three-dot menu or info icon on ads in Search, YouTube, and Google Discover.
- Until now, Google only required AI disclosure for election ads; the new policy extends transparency flags to all ads using synthetic or digitally altered content.
- When advertisers use Google's own generative AI advertising tools, the AI disclosure is automatically enabled without the advertiser having to opt in.
- If an ad is created outside Google's tools, the advertiser must self-declare AI involvement using a new control — Google explicitly stated it will not independently verify that claim.
- In markets where local law requires it, ads may also be labeled as AI-generated regardless of whether the advertiser flags it themselves.
Why it matters: For advertisers using third-party generative AI tools, compliance now rests entirely on self-reporting — Google confirmed it performs no independent check — making the disclosure's reliability dependent on advertiser honesty in any market without its own AI labeling law.
