Elon Musk's X brings crypto and stock trading via Coinbase, Kraken and Interactive Brokers partnership — SkimNews
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- X now lets U.S. users tap cashtags such as $BTC or $TSLA on their timeline to see real-time charts, related posts, and a "Trade" button.
- Partner platforms Interactive Brokers, Moomoo, Gemini, Kraken, and Coinbase execute the actual orders; users log in or sign up there, and X is explicitly not acting as a broker.
- Mridul Singhai, X's product engineering lead, said the feature "close[s] the gap between a ticker on the timeline and the market itself."
- The cashtag feature has existed for years as a way to follow financial chatter; earlier this year X upgraded it with real-time prices and charts, with direct trading now added as the next step in Musk's push to turn X into a broader finance destination.
- X's daily engagement sits at roughly 245 million users across all devices (about 132 million via mobile), and the source describes the platform as crypto's central "town-square," where a single post from a prominent figure can instantly shift liquidity across exchanges.
Why it matters: X now functions as a one-tap funnel from timeline chatter to executed trades for U.S. users, while order execution — and the associated regulatory liability — sits with five partner brokers rather than X itself. That structure gives Musk a retail-trading discovery layer without forcing X into broker-dealer registration, and it widens X's gap over fragmented chat rivals like Discord and Telegram.
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