KPop Demon Hunters x Heyday Tech Drops at Target — SkimNews
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- Netflix launched the 'KPop Demon Hunters' x Heyday collection at Target on Oct. 11, featuring five tech products at $20 each, including ramen-themed chargers, a soda can speaker and a Pat Pat light.
- Target's Heyday collection will get a second gaming-accessories drop on Nov. 8, with specific products and pricing yet to be announced.
- 'KPop Demon Hunters' has accumulated more than 600 million views on Netflix since its June 2025 premiere, making it the streamer's most-watched original film, with a sequel already announced in March.
- Directors Maggie Kang and Chris Appelhans are set to return for the sequel, produced in partnership with Sony Pictures Animation.
- The film's Grammy-winning hit 'Golden' led a chart-topping soundtrack, while Netflix has already signed licensing deals with Mattel, Hasbro, LEGO, Loungefly and Jazwares for toys and collectibles.
Why it matters: A sequel greenlit less than a year after a June 2025 debut — paired with simultaneous licensing deals across Mattel, Hasbro, LEGO, Loungefly and Jazwares — shows Netflix treating 'KPop Demon Hunters' as a tentpole franchise rather than a one-off hit, with Target's exclusive collection functioning as both fan reward and a traffic driver for the retailer ahead of the holiday season.
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