Persol Partners with Brooklyn Bridge Park for Films
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- Persol partners with Brooklyn Bridge Park to present the 26th season of the free outdoor film series "Movies With A View" this summer.
- Movies With A View will run Thursday evenings from July 2 through August, with a family film night on Friday, September 18, and gates open at 6 p.m. on a first‑come, first‑served basis.
- Persol will host on‑site activations featuring its Spring/Summer 2026 Italian Riviera campaign, showcasing styles PO8001S, PO8002S and PO8003V with a new bolt engraved with the iconic “P”.
- Brooklyn Bridge Park, a nonprofit that manages a 1.3‑mile East River waterfront, relies on tenant and partnership revenue to fund operations and draws over five million visitors annually.
- Persol cites its historic ties to cinema—frames worn by Marcello Mastroianni, Steve McQueen and Jude Law—as a reason for the partnership, aiming to connect its Italian heritage with NYC’s summer tradition.
Why it matters: Brooklyn Bridge Park secures a sponsor to fund its free summer film series, drawing thousands of visitors and bolstering its revenue, while Persol reaches a captive NYC audience to showcase its new Riviera‑themed eyewear, boosting brand visibility.
