Mamdani treats social media as a governance tool — SkimNews

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- Mamdani sat down with WIRED at City Hall after 10 months as New York City mayor, calling the year since his historic election win “probably the most transformative year” of his life while acknowledging that governing has left him “a little bit more tired.”
- Mamdani had a 69 percent approval rating among Big Apple voters during the interview, even as the previously unknown candidate became one of the most influential figures on the American left.
- El Chisme Oficial de NYC was created as a WhatsApp channel for Spanish-speaking New Yorkers after Mamdani’s team heard that this audience was not being reached; it carries policy information and voice notes in his halting Spanish.
- Mamdani said a social-media video can reach more than 1 million people and argued that social platforms should receive the same legitimacy and respect as traditional media when communicating public policy.
- Mamdani said he would jump into freezing cold water if that was how New Yorkers learned about the Rent Guidelines Board, and described himself as “equally embarrassing” now that he is mayor.
- New York Times reported in September that Mamdani’s administration gives some creators talking points and event access unavailable to traditional journalists, prompting concern about the distinction between journalism and content creation.
- Mamdani warned that putting tired old ideas into vertical videos does not solve today’s political problems, arguing that presentation and substance must advance together rather than letting short-form delivery substitute for policy.
Why it matters: Mamdani’s approach gives Spanish-speaking New Yorkers a direct route to city policy through El Chisme Oficial de NYC, while his office treats social distribution as part of governance rather than a separate publicity function. The reach is material: Mamdani says one social video can reach more than 1 million people, compared with press releases placed where few constituents discover them.
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