Obama, Piers Morgan, Claire Foy Headline SXSW London
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- Piers Morgan and opera singer Katherine Jenkins will appear on a panel moderated by Deadline's Jake Kanter covering fame, media, culture, and public opinion.
- Michelle Obama and her brother Craig Robinson will record a live episode of their podcast IMO at the festival.
- Claire Foy will deliver a keynote address at the second edition of SXSW London.
- House of the Dragon showrunner Ryan Condal, production designer Jim Clay, and actors Steve Toussaint, Harry Collett, Abubakar Salim, Jefferson Hall, and Abigail Thorn will discuss season 3 of the HBO series.
- Additional speakers include Fremantle UK CEO Amelia Brown, presenter Miquita Oliver, London mayor Sadiq Khan, Olympic gymnast Max Whitlock, and photographer-filmmaker Misan Harriman.
- SXSW London runs June 1-6 in Shoreditch, east London, featuring more than 300 sessions across music, screen, and visual arts programs.
Why it matters: SXSW London's second edition — owned and operated by PMC, Deadline's parent — is leaning on A-list talent spanning politics, entertainment, sports, and media to fill 300+ sessions, betting that cross-industry spectacle will distinguish it from the original Austin festival and from competing UK industry events.
