Coyote vs. Acme Trailer Hits 25.6M Views
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- Ketchup Entertainment released the Coyote vs. Acme trailer, which reached 25.6 million views in 24 hours, setting a record for a family film trailer from an independent studio
- WaveMetrix data shows the trailer outperformed Angel Studios’ King of Kings launch, which went on to open with $19.3 million at the box office
- Warner Bros, under David Zaslav, shelved Coyote vs. Acme in November 2023 after completion due to unfavorable theatrical marketing and distribution economics for the $70 million film
- Ketchup Entertainment acquired global rights to the film for a reported $50 million, outbidding interest from Paramount, Netflix, and other studios
- Dave Green directed the hybrid animation/live-action film, based on a New Yorker humor piece, with a screenplay by Samy Burch and story by Burch, Jeremy Slater, and James Gunn
- Will Forte, John Cena, and Lana Condor star in the film, which follows Wile E. Coyote’s legal battle against Acme Corp and features cameos from Bugs Bunny, Daffy Duck, Tweety, and Road Runner
Why it matters: Ketchup Entertainment’s $50 million bet on a studio-rejected film has yielded unprecedented trailer engagement, suggesting strong consumer demand can override traditional theatrical economics—and that canceled projects may hold latent value when rescued by nimble independents.
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