Phygital Studio's Beto Builds Sales-Driven Immersive
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- Phygital Studio built a platform called Beto that integrates design, hardware, software, and storytelling into a single offering for brands constructing immersive physical environments.
- Brands including Adani and Deloitte are using Beto to build immersive spaces explicitly aimed at actively driving sales, rather than functioning as passive display or brand venues.
- TechSparks 2026 is scheduled for Bengaluru from October 13-15, the event where the platform is being featured.
Why it matters: Enterprise brands like Adani and Deloitte are deploying Phygital Studio's Beto to make physical spaces function as active sales channels, folding commerce directly into the built environment rather than treating stores as passive brand showcases. This reframes retail real estate from a marketing expense into a measurable conversion surface for major conglomerates.
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