Instinct: AI's Buzziest Agent Launched With No Marketing — SkimNews
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- Instinct brought its AI agent to market in August using an invite-only playbook with no marketing and barely a website
- Instinct rapidly became "the buzziest thing in AI," earning praise for its straightforward text-based user experience
Why it matters: Instinct grew from a near-invisible launch into AI's buzziest debut without spending on ads or maintaining a website — suggesting that scarcity and word-of-mouth can outperform traditional go-to-market spend for consumer AI products.
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