Netflix Grapples With Digital-Ad Squeeze Amid Widening Glut of Streaming Commercials — SkimNews
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- Netflix rolled back its projections for advertising revenue last week, calling for $2.7 billion.
- Netflix blazed a path in the streaming era that many media rivals tried to follow, while its effort to navigate Madison Avenue has encountered difficulties.
Why it matters: At $2.7 billion, Netflix is still counting on advertising revenue even as its Madison Avenue effort encounters difficulty. That creates a concrete tension for the company: it helped establish the streaming model many media rivals pursued, but its attempt to add advertising to that model has already required a lower forecast.
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