Mindy Weiss Designs Ring Pop Wedding Collection — SkimNews
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- Mindy Weiss, the celebrity wedding planner behind Selena Gomez and Benny Blanco's recent wedding plus events for Finneas, Justin Bieber, and The Kardashians, has been tapped as creative director for Ring Pop's new Wedding Collection
- The collection features three mini-lollipop flavors — "First Kiss" watermelon, "Main Squeeze" citrus, and "Berry in Love" strawberry — wrapped in wedding-favor-style packaging with phrases like "Off the Market," "Ring it On," and "I Said Yes"
- Ring Pop designed the candies with "lighter-toned gems" specifically to avoid staining lips or teeth during a couple's first kiss
- The Wedding Collection launches exclusively in stores at David's Bridal and online at Amazon, with 15-count and 50-count bags available
- Joanna Firestone, Marketing Director at Bazooka Brands, said Ring Pop has organically become part of engagements, bachelorettes, showers, and weddings, calling it the "right moment to make it official" given the booming wedding industry
Why it matters: Weiss lends A-list wedding credibility to a mass-market candy, giving Bazooka Brands a foothold in the booming wedding industry through David's Bridal's bridal retail footprint and Amazon's online reach. The non-staining gem design and wedding-favor packaging are engineered to turn a nostalgic 80s candy into a photo-ready wedding-season purchase.
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