Sacha Baron Cohen Wraps New Ali G Movie
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- Ali G is set to return to cinemas in a new movie that has wrapped production, 24 years after Ali G Indahhouse (2002), per The InSneider.
- Filming took place in Oxfordshire — where Baron Cohen was spotted in character last summer — and in the US; no title or release date has been confirmed and representatives for the star declined to comment.
- The project was first rumoured in 2023 but was reportedly delayed by the US writers' and actors' strikes.
- Shot in secret in the style of Borat and Brüno, the new Ali G film is believed to feature interviews with unsuspecting pundits — past Ali G targets include a bemused Newt Gingrich and an outraged Tony Benn.
- Ali G, a shellsuit-wearing naïf from the 'west Staines massiv', first appeared on Channel 4's The 11 O'Clock Show in 1998 before getting his own show in the early 2000s.
- Baron Cohen's most recent film, Netflix's gender-swap comedy Ladies First, was poorly received by critics.
Why it matters: The new film marks a return to Baron Cohen's signature hidden-camera ambush-comedy format — the same approach behind Borat and Brüno — after the critical drubbing of his Netflix vehicle Ladies First, suggesting a deliberate course-correction toward the prank-interview style that built his career.
