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Take-Two Interactive Reaches $1.4 Billion in Sales During ‘GTA 6’ Preorder Opening Quarter

By Variety · Summarized & edited by · 2026-08-07
Take-Two Interactive Reaches $1.4 Billion in Sales During ‘GTA 6’ Preorder Opening Quarter

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Why it matters: Take-Two beat Wall Street's $1.36 billion revenue estimate despite a 3% year-over-year decline in net bookings, with CEO Zelnick attributing strength to NBA 2K (+7%) and GTA (+3%) as GTA 6 preorders opened June 25 ahead of its November 19 launch. The $43.4 million write-off on a canceled third-party project, paired with a widened quarterly loss ($34.1M vs. $11.9M prior year), underscores cost discipline pressures even as the company reiterates its aggressive $8.0–$8.2 billion fiscal 2027 guidance built around GTA 6.

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