Good Good CEO and President Exit After Ad Backlash — SkimNews
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- Matt Kendrick stepped down as Good Good CEO and president Joe Flannery also exited, per a company memo reported by Business Insider, with co-founder Nahid Giga named interim CEO
- Alex Puchala announced the departures in a memo to employees, becoming the highest-ranking executive communicator during the transition
- The precipitating ad showed content creator Garrett Clark shoving Alexis Miestowski to the ground as she reached for his new Callaway driver; both are among Good Good's 12 content creators, and the company launched as a YouTube channel in 2020
- Good Good and Callaway deleted the video after critics said it portrayed violence against women, though clips continued circulating on social media; the two had been partners since 2023
- Kendrick publicly apologized saying "We made a mistake" but later criticized Callaway on social media for its handling of the situation, and told Front Office Sports he had not seen the ad before it was published
- Business consequences cascaded across the sport: Good Good withdrew from sponsoring a PGA Tour tournament in November, Callaway ended its partnership, Dick's Sporting Goods and Golf Galaxy pulled Good Good apparel, and Golf Channel scrapped the "Big Break" reboot it had partnered on
Why it matters: Good Good loses its two top executives just as the brand's commercial footprint is collapsing — its Callaway partnership, PGA Tour sponsorship, retail distribution at Dick's Sporting Goods and Golf Galaxy, and a Golf Channel series have all unraveled within weeks, leaving co-founder Nahid Giga to lead the rebuild as interim CEO with the company's content-creator roster and 2020-vintage YouTube fanbase as the remaining assets.
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