Shrek Gets Dome Retool At Cosm In Universal Partnership Launch — SkimNews
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- Cosm is launching a multi-film partnership with Universal by debuting a retooled version of Shrek, timed to the 25th anniversary of the original film's release.
- Cosm operates 87-foot, 12K domed screens in Detroit, Inglewood (CA), Dallas, and Atlanta, with a Cleveland location opening next year; the venture-funded company recently received a $100 million investment from Sony Pictures Entertainment.
- Warner Bros. became the first studio to partner with Cosm in 2025, debuting a retooled Matrix and following with library titles including Harry Potter and the Sorcerer's Stone.
- The Shrek reimagining was a collaboration between Universal Film, DreamWorks Animation, and visual effects studio Reel FX, and is the first animated film to play at Cosm since the company was founded in 2020.
- Immersive sections will highlight Shrek's Swamp, Duloc's Arena, the Kingdom of Far Far Away, and Dragon's Keep, with the traditional 16:9 frame intact and Cosm's LED dome activated throughout.
- Cosm uses dynamic pricing — some live sporting events reach up to $200 per ticket, while regular movies run $35 to $50; Shrek tickets go on sale later this fall with the premiere date to be announced in the coming weeks.
Why it matters: Universal gains a premium immersive exhibition channel for a 25-year-old franchise just as the format proves commercially viable: Cosm already counts Warner Bros. as a studio partner and just locked in $100 million from Sony. The dynamic-pricing model ($200 peaks, $35–50 off-peak) shows shared-reality venues are extracting revenue beyond tickets via merch and food-and-beverage sales.
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