Toei Adopts AI, Launches Games, Expands Kamen Rider Globally — SkimNews
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- Toei has established rules for generative AI and started using it in film and video production, including creating backgrounds and supporting budget estimation for producers
- Toei Games will release three original titles—'Hino,' 'Killa,' and 'Debug Nephemee'—starting in early 2027, all launching on Steam before expanding to consoles
- Toei is using AI in back-office operations and exploring its role in creative supervision of IP merchandise, citing a $2,000 AI-made film at Tribeca as proof of expanded creative potential
- Toei plans to raise overseas sales from 30% to 50% under its Toei New Wave 2033 strategy, with Asia as the current focus and India identified as a high-potential market
- Toei is co-producing new content across Asia, including a Thai adaptation of Ito Junji’s 'Long Hair in the Attic' with M Studio and Showbox, and a Japan-Taiwan-U.S. film shot in New York
- Toei launched The Kamen Rider Animated and The Kamen Rider Premium labels to produce anime and live-action films, aiming to modernize and globalize the franchise beyond TV
Why it matters: Toei’s AI integration and game-first IP strategy shift how Japanese studios scale globally, reducing reliance on domestic TV while betting on digital tools and international co-productions to capture rising Asian markets and diversify revenue beyond traditional licensing.
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