Olivia Ponton Launches 'Booked, Blonde & Busy' Podcast
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- Olivia Ponton rebranded her podcast from “Booked & Busy” to “Booked, Blonde & Busy” for Season 2, which launches June 1 on Spotify, YouTube, and Apple Podcasts.
- Booked, Blonde & Busy will feature a monthly spotlight on a single book or series, pairing an author interview with conversations featuring friends, fans, and industry “it‑girls” who love the title.
- Sex and the City is the opening theme of Season 2, with a premiere episode featuring model Josephine Skriver and a follow‑up with author Candace Bushnell.
- Olivia Ponton leverages her 10 million‑plus social‑media following (7.5 million on TikTok, 2.8 million on Instagram) to blend fashion‑beauty content with intellectual book discussions.
- Olivia Ponton turned 24 on May 30, using the podcast to show a more open, thoughtful side beyond curated social‑media posts.
Why it matters: Advertisers targeting Gen‑Z gain a new channel to reach 10 M followers, potentially increasing podcast ad spend; listeners receive richer conversations beyond author interviews, and brands can align with her fashion‑beauty image, driving cross‑sell opportunities.
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