Charli XCX Drops One-Shot 'Camera' Video with Vincent Cassel
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- Vincent Cassel stars in Charli XCX's new "Camera" video as an actor struggling through a desert shootout scene where a failed squib and an overheated light ruin successive takes.
- Director Aidan Zamiri, a frequent Charli collaborator, shot the clip as a "one-er" — a single continuous take with no cuts.
- Charli XCX appears in the video as the film's director, riding the camera along a dolly track, though Cassel is the primary focus.
- "Camera" is the latest single from Charli's album Music, Fashion, Film, set for release Friday, July 24, following previously released tracks "Rock Music," "SS26," and "Wink Wink."
- Charli made the album with longtime producer A.G. Cook and collaborator Finn Keane, and in a Rolling Stone cover story pushed back on the "rock album" label, saying she "never thought about genre in a binary way."
- After the album drops, Charli will play Lollapalooza and Outside Lands and launch a North American tour Sept. 11 in Philadelphia, wrapping Oct. 23 in Las Vegas.
Why it matters: Casting Cassel — a major French film actor — as a grumbling movie-star caricature gives "Camera" a cinephile hook beyond standard pop-video fare, and the one-take format makes it a craft showcase as much as a single. The album arrives in days, followed by a months-long tour push (Sept. 11–Oct. 23) that extends Charli's biggest sustained live run yet.
