Charli XCX Releases 'Camera' Video Starring Vincent Cassel
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- Charli XCX released a one-take music video for "Camera" starring French actor Vincent Cassel, directed by frequent visual collaborator Aidan Zamiri
- The video follows Cassel attempting to film a desert shootout scene where a squib fails on the first take and an overheated light ruins the second; Charli appears as the movie's director riding the camera along a dolly track
- "Camera" is the latest single from Charli's upcoming album "Music, Fashion, Film," set for release Friday, July 24, following previously released tracks "Rock Music," "SS26," and "Wink Wink"
- Charli produced the album with longtime collaborator A.G. Cook and Finn Keane, and in a Rolling Stone cover story pushed back against the "rock album" framing, saying: "I've never thought about genre in a binary way"
- Following the album's release, Charli will play Lollapalooza and Outside Lands before kicking off a North American tour Sept. 11 in Philadelphia, wrapping Oct. 23 in Las Vegas
Why it matters: The "Camera" video serves as Charli's final pre-release push for "Music, Fashion, Film" (out July 24), and she's using it to actively dismantle the "rock album" narrative her lead single sparked — a reframe delivered through a Rolling Stone cover story quote, not a press release. Casting Cassel, a European arthouse heavyweight, signals a deliberate cinematic pivot that sets up the rollout's most ambitious visual yet.
