Nike stock drops as revenue falls short of estimates, China sales plunge again - CNBC — SkimNews
Get the Finance newsletter
Daily finance — markets, central banks, M&A, the prints that move money. Free.
- Nike reported Q1 FY2027 earnings that missed revenue estimates, prompting the company to cut its full-year outlook.
- Nike announced a new restructuring plan involving layoffs, while China sales plunged again and the stock dropped to its lowest level.
Why it matters: Nike cutting its full-year outlook while simultaneously announcing layoffs and absorbing another China sales decline signals the world's largest sportswear brand is being forced to restructure through a demand downturn rather than a one-quarter stumble, compounding margin and guidance risk at the same time.
Ask SkimNews
