Meta adds AI assistant to Instagram Edits — SkimNews
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- Instagram rolled out an AI video assistant aimed at helping creators with their content
- Meta added the AI assistant to its Edits app, where it functions as a guide telling creators how to post
Why it matters: Creators using Instagram's Edits app now have an AI advisor baked into their editing workflow, putting Meta's generative AI directly between creators and the publish button — a competitive shot at rival video platforms courting the same creator audience.
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