Thai Horror 'Cher' Wins at Frontières, Joins Tokyo Gap Market — SkimNews
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- 'Cher' becomes the first Thai project selected and awarded at Canada’s Frontières Co-Production Market, earning a top prize before joining the 2026 Tokyo Gap-Financing Market lineup.
- Benetone Films and Fearfolks are producing 'Cher' as a tentpole release, with CEO Rachvin Narula stating it was treated differently from typical Thai studio approaches.
- Songsak Mongkolthong directs 'Cher' from a screenplay by Patrick Graham, writer of Netflix’s 'Ghoul' and 'Betaal', exploring a reinterpretation of the Nang Mai forest nymph myth.
- Rattanawadee 'Mim' Wongthong leads the cast of 'Cher', alongside Pae Arak and Weir Sukollawat, with cinematography by Vikash Nowlakha, known for the 'Dhurandhar' duology.
- Fearfolks CEO Hans Audric Estialbo credited BIFAN, Frontières, and TIFFCOM for giving Thai films a global platform, noting early momentum is critical for successful IP development.
- Filming for 'Cher' is scheduled to begin in the first quarter of 2027, aiming for a global release in 2028, following its market run at NAFF, Frontières, and now Tokyo.
Why it matters: For Thai cinema, 'Cher' represents a rare tentpole genre project with structured international financing and distribution pathways, backed by producers who cite $330 million in global box office success from comparable Indian horror films—raising stakes for breakout performance beyond regional markets.
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