Six Indian Finance CEOs: Ignore Market Noise, Write an Investment

Get the Finance newsletter
Daily finance — markets, central banks, M&A, the prints that move money. Free.
- Ajay Kumar Yadav, Group CEO & CIO at Wise Finserv, warns investors to pause before acting on any content that triggers urgency, fear, or greed — the hallmarks of click-driven market commentary.
- Jai Bajaj, MD & CEO of Bajaj Capital, calls quality financial advice 'relatively scarce' and tells investors to verify that information sources are regulated, accountable, and backed by actual research rather than opinion.
- Rohit Mahajan, Founder & CEO of plutos ONE, says investors should only act on recommendations from SEBI-registered investment advisers or research analysts, and should evaluate underlying business fundamentals, valuation metrics, and downside risk — not promised short-term gains.
- Harsh Gahlaut, Co-founder & CEO of FinEdge, frames the core rule as 'market news should be treated as information, not instructions,' arguing portfolios should change only when goals, time horizon, cash flow, or risk profile change materially.
- Mohit Bagdi, Head of Investment Research at MIRA Money, warns that tip-driven positions become psychological then financial traps because borrowed tips 'may help you decide when to enter, but rarely tell you when to exit.'
- The article recommends every investor write a personal investment policy answering seven questions — goals, time horizon, asset allocation, risk tolerance, review schedule, rebalancing triggers, and behaviors to avoid — noting that a written plan makes investors 'far less likely to react to every headline.'
- Using a worked example, the piece argues a 40-year-old saving for retirement 20 years away should not stop SIPs over a 2% correction or rotate the entire portfolio into a sector after a 20% rally.
Why it matters: The piece targets India's growing base of retail investors, many of whom entered markets during the post-2020 retail boom and now face a constant stream of unverified tips on WhatsApp and social media. By converging on the same prescription — written policies, SEBI-registered sources, and exit-aware strategies — six named executives frame impulsive tip-following as a predictable wealth-destroying pattern and disciplined SIP continuation as the default wealth-preserving path. The advice is generic to personal finance, but the source-specific tension is between borrowed-entry tips with no exit signal versus investor-owned policies with explicit rebalancing rules.



