Travis Scott Inks Paramount First-Look Deal via Cactus Jack
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- Travis Scott appeared on Variety's "Daily Variety" podcast, where senior entertainment writer Angelique Jackson outlined his evolution into a multi-hyphenate mogul spanning music, retail brand deals (including McDonald's), and business ventures in Houston.
- Cactus Jack, Scott's production banner, signed a first-look deal with Paramount Pictures to develop film and TV projects.
- Travis Scott has a small but significant role in Christopher Nolan's "The Odyssey" and co-wrote the film's original end-credit song, "When I'm Home."
- Travis Scott is set to play himself in the Owen Wilson comedy "Rolling Loud," which was filmed during his 2024 tour.
- Travis Scott has been writing screenplays and expressed interest in remaking the 1979 Paramount drama "The Warriors," with Jackson noting he sees himself as a "big-picture visionary" drawn to producing and directing.
- Rolling Loud and the Paramount deal illustrate Scott's stated preference for creating his own IP over acting, which Jackson said he views as "being in service of someone else's vision."
Why it matters: Scott's pivot from touring artist to Paramount dealmaker mirrors the broader trend of music superstars building studio-style production arms, and the potential "Warriors" remake shows he's targeting legacy IP rather than just starring roles — a shift that gives him ownership over the projects associated with his name rather than fees for appearing in someone else's.
