Clarkson Plans 'Unbelievably Ambitious' Post-Farm Show — SkimNews
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- Clarkson's Farm Season 6 has just wrapped on Prime Video, where the farming series has been a fan favorite since its 2021 launch
- Jeremy Clarkson told the Royal Television Society conference in London his next project must be "unbelievably ambitious" to withstand the "onslaught from underneath" from social media and the tech revolution
- Clarkson argued traditional television must "get bigger, lose scheduling," questioning whether gardening and cookery formats can survive when "anyone can do a gardening thing on social media" — specifically singling out horticulturist Monty Don as vulnerable
- Clarkson cited BBC's "The Traitors" as "a very good example" of eye-catching event television, praising its use of "proper celebrities"
- Ofcom was dismissed by Clarkson as "toothless" during the conference, where he appeared alongside his content creator daughter Emily Clarkson
Why it matters: Clarkson is one of Prime Video's highest-profile UK stars, and his public dismissal of Ofcom and his argument that even established genres like gardening TV are endangered by social media puts pressure on British broadcasters and regulators at a moment when streaming platforms are looking for big-budget event programming to justify subscription costs.
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