Hemingway’s ‘The Sun Also Rises’ Gets Centennial Events In Paris & New York With Michael Shannon & Richard Schiff Among Participants — SkimNews
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- Hemingway Ltd. and Collective 222 will celebrate the 100th anniversary of The Sun Also Rises with events at Ritz Paris (September 21-22), 92NY (October 22), and a centennial dinner at The Morgan Library & Museum.
- Paris event guests include filmmaker Michael Winterbottom, fashion photographer Ellen von Unwerth, novelist Jay McInerney, and British singer-songwriter Westerman.
- 92NY centennial evening on October 22 will feature two-time Oscar nominee Michael Shannon and Emmy winner Richard Schiff, with additional participants still being finalized.
- Collective 222, Agency of Record for Hemingway Ltd., is leading the global program while expanding the Hemingway brand across film/TV development, publishing, international licensing, hospitality, and cultural programming.
- Jane Owen PR has been appointed to lead global public relations for Hemingway Ltd., with Owen revealing she is the great-granddaughter of Scribner editor Maxwell Perkins, whose editorial partnership helped shape the 1926 novel.
- The novel, first published by Scribner in 1926, follows American expatriate Jake Barnes traveling from Paris to Pamplona after WWI and has been adapted into a 1957 film starring Tyrone Power, Ava Gardner, and Errol Flynn, plus a 1984 miniseries.
Why it matters: This centennial positions the Hemingway estate for a multi-platform commercial push, with Collective 222 expanding into film/TV development, publishing, hospitality, and licensing simultaneously. The Jane Owen PR appointment carries symbolic weight: Maxwell Perkins edited the original novel at Scribner in 1926, meaning a descendant of the editor who shaped *The Sun Also Rises* is now stewarding its 100-year legacy.
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