BTS' V Named Face of Champion's Campaign
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- V stars as the face of Champion’s “True Champion” campaign, posing in the brand’s signature sweats and new streetwear-inspired looks.
- True Champion campaign photographs were released Aug. 10, but the clothing V wore was not available online until later; some pieces are sold only in Korea, China or Japan.
- Champion cited V’s “unmistakable style, artistic vision and global reach” as the reasons he fit the campaign.
- Stefani Fleurant called the campaign a new chapter for Champion and said V’s creative vision, global influence and audience connection made him a natural partner.
- True Champion also features musicians Sofi Tukker, model Romeo Beckham, basketball star Kyle Kuzma and U.S. women’s hockey player Megan Keller.
- TIRTIR previously selected V to front a campaign, making Champion his latest major fashion endorsement.
Why it matters: V’s Aug. 10 campaign gives U.S. shoppers access to several photographed Champion pieces, while some other looks remain limited to Korea, China or Japan. For Champion, the rollout turns V’s global-ambassador reach into distinct regional product availability rather than a single worldwide assortment.
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