V Lands Champion's 'True Champion' Campaign — SkimNews
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- V (Kim Taehyung) was named the face of Champion's new "True Champion" campaign, with campaign images released Aug. 10 and select pieces now available to purchase online.
- Champion cited V's "unmistakable style, artistic vision and global reach" in announcing the partnership.
- Stefani Fleurant, EVP of Marketing, Sport & Lifestyle at Authentic (Champion's parent), called V a "natural partner" for the brand's "new chapter."
- Several campaign pieces are only available in Korea, China, or Japan, while items like the Colorblock Fleece Mockneck, Logo Patch Drawstring Hoodie, and Logo Patch Trackpants are purchasable in the U.S.
- The broader campaign roster also includes musicians Sofi Tukker, model Romeo Beckham, basketball star Kyle Kuzma, and U.S. women's hockey player Megan Keller.
- V also currently serves as the face of Korean beauty brand TIRTIR, making Champion his second major endorsement campaign.
Why it matters: Champion gains a global K-pop ambassador whose influence "extends beyond music" to fashion, art, and popular culture, per the brand's own release. The regional exclusivity of key pieces — notably V's varsity jacket, sold only in Asia — signals Champion is leaning on V's strongest fan markets to drive the rollout.
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