Ana Gasteyer Launches Social-First Holiday Song
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- Ana Gasteyer, a six-year SNL cast member known for her holiday impressions and Christmas jazz album Sugar & Booze, is developing a competition series called 'The Most Wonderful Song of The Year' to find the next seasonal classic
- Gasteyer's Most Wonderful Company has partnered with SuperBloom House and Mission Control Media, the producer behind Hollywood Game Night, to produce the interactive musical comedy
- The series is being built as a vertical format for social platforms — YouTube, TikTok, and Instagram — deliberately bypassing traditional broadcasters and streamers in favor of a 'highly clippable experience' with 'big social energy'
- Emerging and established artists will perform original holiday songs head-to-head, with audiences voting and building buzz around the tracks and performers along the way
- Gasteyer is on a career upswing: Schmigadoon! just won the Tony Award for Best Musical (with her nominated for her role), and her comedy feature Never Change! launches on Hulu the same week as the announcement
- Gasteyer and SuperBloom's Head of Branded Entertainment Adam Milano framed the project as an attempt to create 'a new holiday tradition,' noting that the same beloved songs top the charts 'because no new classic has come along to earn that place'
Why it matters: The project deliberately skips the traditional TV/streaming gatekeepers, going social-vertical first with audience voting as the core mechanic — a notable bet that a holiday hit can be crowdfunded into cultural permanence via TikTok and YouTube rather than radio play. The timing amplifies the gamble: it launches while Gasteyer's profile is peaking post-Schmigadoon! Tony win, giving the social-first series built-in promotional momentum across the very platforms where it will live.
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