Spotify Launches Reserved Ticket for Premium Users
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- Spotify announced a new feature called 'Reserved' that will set aside concert tickets for an artist’s most dedicated fans.
- Spotify will use streams, shares, and other activity metrics to identify superfans and hold two tickets for them before the general sale.
- Spotify Premium users in the United States will be the first to receive Reserved tickets.
- Live Nation is the launch partner for the Reserved feature.
- Spotify Labs launched 'Studio', a desktop app that lets users generate private, AI‑powered personal podcasts in a research preview across 20+ markets.
- Spotify designed the feature to avoid codes and bots, giving superfans direct ticket access.
Why it matters: Premium subscribers now receive early ticket reservations, while the new Studio app lets users create private AI‑powered podcasts, giving both fans and creators fresh, data‑driven experiences and reinforcing Spotify’s push into subscription perks and AI content globally across 20+ markets.
