Gaga & Doechii Debut ‘Runway’ Video for Fashion Film
Get the Culture newsletter
Daily culture — film, music, books, the trends and ideas worth your attention. Free.
- Lady Gaga drops the “Runway” video, directed by Parris Goebel, showcasing a succession of high‑fashion looks and runway choreography.
- Doechii collaborates on the track co‑produced by Andrew Watt, Bruno Mars, Cirkut and D’Mile, and is praised by Gaga in British Vogue for her lyrical audacity.
- Spotify logs 2,962,332 unfiltered streams in the first week, landing the single at #32 globally and #25 in the US.
- The Devil Wears Prada 2 features the song in a behind‑the‑scenes moment during Milan Fashion Week and includes a cameo by Gaga.
- British Vogue publishes Gaga’s interview highlighting Doechii’s “legendary” pen and personal perspective.
Why it matters: Lady Gaga and Doechii gain 2.96 M Spotify streams, boosting the film’s soundtrack exposure and likely driving ticket sales for ‘The Devil Wears Prada 2’, reinforcing the high‑fashion brand synergy.
Ask SkimNews
