Haaland attends NHL playoff game before World Cup debut
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- Erling Haaland attended the NHL playoff game at the Lenovo Centre in Raleigh, cheering the Carolina Hurricanes with Norway teammates.
- Carolina Hurricanes won game five 4‑2 over the Vegas Golden Knights, taking a 3‑2 series lead in the best‑of‑seven.
- Erling Haaland wore a white and red Hurricanes jersey bearing number nine and waved a rally towel during the match.
- Norway will debut at the 2026 World Cup against Iraq on 16 June, then face Senegal on 23 June and France on 26 June.
- David Yarrow photographed the Norway squad in Viking dress for a send‑off picture titled “The Vikings Are Coming,” also featuring players’ first‑club shirts.
- Greensboro (North Carolina) serves as Norway’s base for the tournament, located about 80 miles from the Raleigh arena.
Why it matters: Norway’s football squad gains high‑profile U.S. exposure as Haaland’s NHL appearance draws media attention, boosting the team’s brand ahead of its World Cup debut, while the Carolina Hurricanes benefit from a celebrity endorsement that could attract new fans. The crossover also highlights Norway’s cultural promotion through Viking imagery.
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