V10 Entertainment Hires Three Execs Ahead of MIPCOM Cannes — SkimNews
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- V10 Entertainment is adding three veteran sales executives — Michelle Payne, Matt Vassallo, and Poh Lin Ho — ahead of the MIPCOM TV content conference in Cannes
- The new hires previously held positions at Paramount, Amazon MGM Studios, and Vision Plus, per the company's announcement
- V10 Entertainment is a Los Angeles-based distribution company best known as the seller of America's Funniest Home Videos
- The three new sellers will accompany V10 to Cannes, positioning the company with expanded bench strength for one of the industry's largest content marketplaces
Why it matters: Distributors are racing to staff up ahead of MIPCOM, the fall's biggest international content bazaar — V10's hire of three sellers with Paramount, Amazon MGM Studios, and Vision Plus pedigrees signals it is investing in sales capacity to compete for larger catalog deals at a market where scale of seller roster matters.
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